Services
Two engagements. One through-line.
Whether you need a fast diagnostic or an ongoing strategic partner, every engagement is grounded in the same thing: understanding what is happening in your users' brains, and building experiences that work with that — not against it.
The CHARM Adoption Audit
$1,500
If users are activating but not sticking, something is breaking between their first session and the habit that would have kept them. This audit finds exactly where that happens — and why.
Using the CHARM framework, I evaluate your product experience through a behavioral science lens, identifying the friction points, missing habit cues, and lifecycle gaps that are quietly driving churn.
You walk away with
- A scored CHARM assessment across all five behavioral pillars
- Your top five adoption and retention risks ranked by impact
- A clear set of quick wins and deeper fixes
- A recorded presentation your whole team can reference
This is right for you if
- You have a product with real users and a retention problem you can't fully explain.
- You want to understand the behavioral why behind your churn, not just the what.
How it works
Onboarding call
A 30-minute call to align on your product, your primary user segment, and what you already know about where drop-off happens.
Async audit
A full behavioral walkthrough of your product experience, CHARM scoring across all five pillars, and friction prioritization.
Recorded findings presentation
A shareable presentation covering your top adoption and retention risks, prioritized recommendations, and quick wins your team can act on immediately. Includes an assessment of how your existing tools — Pendo, Appcues, or equivalent — are configured to surface behavioral signals.
Optional Q&A call
A 30-minute session to discuss findings and talk through next steps. Optional, but most clients use it.
Resilient Product Strategy
$3,500 – $6,000 / month
For product and growth leaders who are ready to move beyond diagnosis and build the experiences that make their product genuinely hard to leave.
This is an ongoing strategic partnership. I embed as a neuroscience-informed advisor, working alongside your team to evaluate the full user journey, identify what's breaking behaviorally, and build onboarding, messaging, and lifecycle experiences that help users build lasting habits.
What we work on together
- Onboarding and activation strategy
- Lifecycle and re-engagement messaging
- Behavioral friction analysis
- CHARM scoring and roadmap prioritization
- In-product content and UX guidance grounded in neuroscience
This is right for you if
- You're at Series A or B with a retention or activation problem that's starting to affect your metrics.
- You want a strategic partner who understands both the product and the neuroscience behind why users stay or go.
- You don't want another generalist consultant. You want someone who can explain exactly what's happening in your users' brains — and what to do about it.
How it works
The retainer is async-first, designed to fit into the rhythm of a fast-moving product team.
Live working sessions
Two sessions per month to audit, prioritize, strategize, and pressure-test.
Ongoing async collaboration
Between sessions, I'm in your workflow — reviewing, responding, and keeping your team focused on what moves the needle behaviorally.
The result
Your team always knows what to focus on and why it matters behaviorally. Not just what to build next — why it will actually make users stay.